SEO Benefits and Guide:
1) Invest in clean URLs
Sure, you don’t have to change your domain name just because you’ve been hit with some negative links. But if you can afford it and have a good reason for changing it—like improving your site structure or grabbing a better brand name—the process of purchasing a new domain can help take your mind off negative news.
Plus, when buying a new domain, search engines may notice and boost rankings accordingly. Just remember that buying and selling domains is a tricky business, so use caution and choose reputable services if considering doing so.
2) Create 100% unique content
When it comes to negative links, a lot of people will tell you that your best bet is to get them removed as soon as possible. And while getting those nasty links out of Google’s index may seem like your best bet, it’s not always necessary or even effective. It can be a long and expensive process (think thousands of dollars and lots of time), and there’s no guarantee that you’ll succeed in getting them removed—at least not immediately.
And once they’re gone, they’re gone for good! In some cases, however, rather than removing them outright, you can simply create enough quality content with similar anchor text over time to gradually push down those less-than-flattering results until they fall below all others.
3) Remove hidden links and stop buying links
The best way to reduce negative links is to remove hidden links and stop buying links. The reason why you should work with a reputable SEO agency is that, without their help, it could take months for your site to recover from such a blow.
While working with a reputable company will help to mitigate any penalties, having your domain penalized by Google will seriously affect your ability to generate organic traffic from search engines in addition to losing all brand trust built up over time. Such an event could be enough damage done to kill off your business altogether.
The first step in removing bad search engine results due to spammy backlinks is finding them so you can remove them right away, once found more tips follow that are meant for you not to have these results ever again.
4) Use nofollow links from Wikipedia
Nofollowing a link from Wikipedia will eliminate search engines from following through, but users will still be able to click and view any external sites. This strategy can help you maintain your reputation online without necessarily having to influence others’ opinions.
Search engines such as Google use nofollow links primarily to prevent spammers from gaming their system; however, it’s also a great way for negative pages about you to stay in place and keep coming up when people search for your name. The key is picking reputable sites that won’t be harmful to your reputation, like respectable news sources or information-based websites.
5) Build your social media authority
Social media can help you drive more traffic to your website and set you up as an expert in your field. Why? Because when people like or comment on your content, they’re doing so because they have faith in your credibility as a source.
Build up enough of a following (through likes, comments, shares) and it’s likely that Google will see fit to place your page higher in search rankings (there are other factors at play here, but authority is one of them). This has a lot of benefits—not only will you be able to serve customers better through search-optimized pages, but Google itself is likely to share excerpts from articles and pages that it deems authoritative via its social network channels.
6) Build real backlinks
In order to build backlinks, you need to research websites that have a similar niche as your website. Your goal is not only to have websites linking back to your site but ones that are also relevant. This means that if you have a website about music then ideally you would want sites with links from bands and other music-related websites.
Linking from unrelated or irrelevant websites will not help your website rank well in search engines. By finding new link opportunities and generating quality backlinks, your search engine optimization strategies will be able to push through the negative reputation online caused by Ripoff Reports and lower any negative impact it may cause on your business.
7) Host quality photos using Flickr, Pinterest, and Instagram
The rule of thumb is that Google and other search engines prefer high-quality images that are hosted on-site. This helps reduce bandwidth issues, and it makes images load more quickly for users.
If you’re able to host photos for your company using Flickr, Pinterest, or Instagram instead of a self-hosted image gallery, it shows Google that you care about page speed and user experience (read: conversion rates) too. It’s also a good idea to use responsive web design so your site will work across all devices.
8) Publish authority blog posts only
By creating authoritative content, you’re essentially generating a block of hyperlinks to your website that gives search engines—and users—an indication that your content is relevant and of high quality. It’s not enough to just post links; those links must show that your website is trustworthy.
If you consistently publish high-quality posts on a wide variety of topics, both in and out of your industry, search engines may eventually see your site as an authority resource. When they do, you can expect an increase in traffic from highly relevant keywords and phrases.
9) Use Google Authorship & Place links in relevant profiles (Twitter, Facebook, etc.)
Google Authorship is a good way to give yourself more control over your search results, but it’s even better at maintaining negative links. When you have control over where those links appear, they’re even more effective.
If a link appears in your Twitter profile and LinkedIn profile, it’s less likely to be deleted because each account has its own set of followers who are familiar with those profiles and probably not concerned about protecting you from potentially damaging Google search results. Additionally, if you can build up profiles around topics relevant to your industry (or niche), each one can help you maintain all of your negative links for as long as possible!
10) Stay active online as a publisher, not an advertiser.
Some people may argue that you can’t take any action to remove unwanted links, as they have no control over what other people post. They don’t have to be right. There are certain things you can do to reach out and improve your reputation online.
Some ways might be more difficult than others, but you should never accept failure if it comes at a reasonable cost. So I ask again: If a competitor is trying to damage your reputation, wouldn’t it make sense for you to try and stop them? What are your options? How much time would it cost you? Is it worth pursuing?
Conclusion
When you want to improve your website’s ranking on Google, one of your first efforts should be to focus on search engine optimization (SEO). This is a process that helps to bring more traffic and improve overall visibility. While SEO can be very beneficial, it doesn’t take long for people who are looking for ways to find negative information about your business.
Ripoff Report is a site that posts complaints from unhappy customers and will keep posting them until they see an appropriate response. We have spent a lot of time helping people who have seen their names associated with the Ripoff Report to get off of it by using our Ripoff report removal services. We have worked hard over the years honing our skills so we can provide you with exceptional work at competitive prices.