Amazon is the largest marketplace on the internet, boasting 100 million+ customers and $180 billion in Gross Merchandise Volume (GMV) in 2017 alone. As an eCommerce seller, you want to get your products featured on this massive platform because it can mean thousands, if not millions of extra sales each year! This guide will walk you through the seven proven ways that sellers have increased their Amazon sales. Here’s what you’ll learn
1) Optimize Keywords
With over 300 million products listed on Amazon, it’s tough for new sellers to breakthrough. For competitive products in popular categories, keyword optimization may be essential for your success. Keep in mind that only sellers with Professional Sellers accounts can optimize their listings for keywords—otherwise, you add keywords in your title and description for shoppers to find your product by typing in specific keywords. For tips on how to optimize your listing using only limited space, check out our guide.
2) Have a Clear Call-to-Action
It’s not enough to give your audience top-notch content; you also need to help them apply it. That’s where a Call-to-Action comes in. A CTA (or CTC, for call-to-conversion) is a simple message or a link that urges users of your content to take a specific action. It could be as straightforward as ‘Buy Now’ or it could be something more subtle, like a link placed strategically at the end of an opinion piece. Whatever CTA method you choose, make sure it’s clear and easy for users. Vague CTAs will get no conversions! In other words: Don’t leave readers wondering what you want them to do next.
3) Select a Product Title That Will Grab Attention
When shoppers come across your product, they’re looking for three things. First, they want to know what it does. Next, they want to see its value; is it something I need or something I could do without? Finally, they want reassurance that it’s high quality; will my life be disrupted by getting something like it in the mail? If your product’s title can accomplish these three tasks in less than 25 characters (the average length of a Twitter tweet), you’ll have already won half of your buyers over. The other half will only take another second or two at most for them to know if your product is right for them.
4) Follow Best Practices from Leading Sellers
Shipping costs can add up quickly when you’re dealing with a lot of different orders. Instead of raising your prices to account for these expenses, consider offering free shipping at all times. You’ll be able to offer better deals without incurring extra fees, which will result in more sales. Also, if customers know that they don’t have to pay for shipping, they may buy more frequently than they would otherwise. For example, instead of waiting until Christmas or another special occasion rolls around every year before buying gifts for family and friends, you could get them throughout the year—which will help grow your business!
5) Offer Free Shipping at All Times
With almost every eCommerce product on Amazon, customers expect two-day shipping. That expectation is there because of Prime. People come to expect free, quick shipping with their membership and it makes them less likely to buy from you when they can’t get it. To increase Amazon sales it will help if you offer free shipping at all times, you’ll be able to compete with anyone who only offers two-day for a cost and still provide your customers with what they want: speedy delivery and great service. So if you don’t currently offer free, rapid delivery options, consider adding that into your strategy for increasing Amazon sales.
6) Create Custom Packaging to Attract Buyers
In business, every detail counts when it comes to being a leader in your industry. It can also mean a big difference when it comes to sales. Whether you sell products online or in a brick-and-mortar store, creating custom packaging can be a great way to stand out from your competitors and attract new customers. While some customers might love buying from their favorite brands, most consumers want unique items that they can’t find anywhere else. Custom packaging helps increase eCommerce sales for products by showing that you care about customer service and by showing them exactly how they’ll benefit from your product.
7) Responding Feedback
To increase Amazon sales another important practice is responding to feedback within 24 hours; doing so makes customers feel valued and appreciated. Your response doesn’t have to be elaborate, but it should address their concerns and questions as quickly as possible. And finally, always ship products out immediately after receiving an order. If you spend too much time between ordering a product from a manufacturer and sending it out to an individual customer, chances are high that they’ve already bought elsewhere by then! Many leading sellers report getting lost sales each day due to slow shipping times so take steps now to ensure your products arrive on time or earlier—you’ll be amazed at how much money you save over time!
Conclusion
It is not very hard to increase amazon sales. All you need is to be persuasive and true to your customers. With just a little planning and strategic thinking, it’s possible to write some persuasive copy in no time at all. Always keep in mind your target audience when creating sales pages. So, while leveraging emotions is an effective tool for driving more sales on your site, don’t lean too heavily on them. Making users feel something can be powerful—but it can also backfire if done wrong.